Think Outside The Box. Feel Inside The Box.
What do boxes mean to you? Alibaba’s boxes embody endless trade opportunities, assurances of product quality and timely delivery.
But not all boxes are created equal – those we created for Alibaba weren’t exactly ordinary… for they each led to a different world, right in the middle of an otherwise incredibly conventional tradeshow.
We don’t really think in boxes, unless they’re lined with grass or resemble a disco (go figure).