Leveraging on Technology to enhance Creativity

“To create a better future together!” – A concept brainstormed by Mills.

Set in a futuristic theme, Mills showcase BASF’s key products & co-creations through the daily life of an individual – with the introduction of a virtual ambassador “Bryan”, specially designed & created for Chinaplas 2019.

Furthermore, with professional spatial planning, Mills segmented the booth strategically into 4 sections – Improving Life, Enhancing Mobility, Refining Environment & Reinventing Infrastructure. Creating sufficient space for interactions while ensuring smooth traffic flow. To say the least, BASF booth was definitely an eye-catcher!

BASF @ Chinaplas 2019


“With Mills, we were able to use just one creative to synergize between 2 fairs – Chinaplas & K-fair. Thanks to your creative support, we could showcase our strengths in an innovative & impactful way. Mills has definitely impressed us at BASF with their exceptional creative storytelling approach. It has been a wonderful journey working together with the creative & client partner team – everyone is very attentive & passionate; the client partner team handled the various stakeholders’ requirement very professionally. Their enthusiasm to understand our company & flexibility to adapt to all our requests is commendable. Mills has been a great team to work with. Thank you once again for your professionalism & diligence, I truly hope our next collaboration opportunity will come very soon!”
– Communications Team | BASF (Performance Materials, Asia Pacific)

Categories: Chemicals

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